Global trade routes
Paris · Rabat · Genève · Suzhou

Global Expertise Local Impact

A Strategic Bridge Connecting Asia, Europe & Africa

YAFEI 33 is a cross-cultural international consulting firm based in Paris, Rabat, Geneva, and Suzhou. Leveraging deep cross-cultural insights and local networks, we empower Chinese enterprises to expand globally while helping overseas businesses connect with China.

Our Services

Delivering insight-driven strategies to navigate complexity and accelerate success

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Strategic Consulting

Comprehensive market analysis, regulatory compliance, cultural localization, and operational setup for seamless international expansion from day one.

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Trade & Supply Chain

Providing international trade and supply chain management services in sectors such as premium wines, semiconductors, building materials, and more.

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Digital Innovation

We provide distributed database services specifically designed for AI agents to global tech companies. We empower enterprises through digitalization.

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Talent Services

Providing customized talent cultivation and placement services for local enterprises, while actively promoting two-way global talent and cultural exchange.

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Trade & Exhibitions

Providing comprehensive exhibition agency services, helping Chinese products showcase at major international trade fairs while assisting overseas brands.

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About YAFEI 33

Your Trusted Partner for Global Growth

Based in Paris, Rabat, Geneva, and Suzhou

YAFEI 33 supports companies looking to internationalize, transform, and establish a lasting presence in global markets.

Our multicultural team, hailing from France, Switzerland, China, Italy, Morocco, and Russia, brings a truly global vision drawn from over a decade of strategic experience across three continents.

Thanks to our in-depth command of Asian, African, and Western dynamics, our local operational network, and recognized expertise regarding the "Belt and Road" initiative, we help:

  • Chinese and Asian companies expand internationally, secure their operations, and accelerate their growth in complex environments
  • Western and African organizations attract Chinese investment, structure sustainable partnerships, and effectively navigate the Chinese market

Our ambition is clear: to become the trusted partner for institutions and companies seeking a solid bridge between China, Asia, and the rest of the world — combining analytical rigor, cross-cultural intelligence, and operational execution.

YAFEI 33 is much more than a consulting firm. It is a strategic platform, a connection accelerator, and a long-term ally for all those seeking success in a rapidly evolving global ecosystem.

Meet the Team

Our team comes from Switzerland, France, Morocco and China

Veronique LI
Chairman

Veronique LI

  • President of YAFEI 33 International Consulting
  • General Manager, Nicolas Cultural Exchange Center · Suzhou
  • Owner of Château Saint-Arnaud, France
Matteo Jacques DOMINICI
CEO

Matteo Jacques DOMINICI

  • Master's in Economics & Sociology — UM6P, Rabat
  • Master's in International Relations — Turin, Italy
  • Head of Geostrategy & Interregional Positioning for Europe, Africa & Middle East
  • Expert in geopolitics and critical value chains
  • Specialist of Morocco and the Pan-African region
  • Field experience across three continents
Paco SHAW
Senior Consultant

Paco SHAW

  • Dual Master's Degrees from France (Computer Science, Cognitive Science)
  • 30 Years of Experience in IT/AI/Cybersecurity
  • Partner and Senior Consultant at YAFEI 33
  • General Manager of WisdomPupil Digital Technology
  • Overseas Lecturer at Stendhal University, France
  • Vice President of Suzhou Youth Returnees Association

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Let's start your global expansion journey together

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AddressCasablanca, Morocco