𝗢𝗣𝗘𝗡𝗜𝗡𝗚 𝗖𝗘𝗥𝗘𝗠𝗢𝗡𝗬 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 | 𝗔𝗙𝗥𝗜𝗖𝗔 𝗙𝗢𝗢𝗗 𝗦𝗛𝗢𝗪 𝗠𝗢𝗥𝗢𝗖𝗖𝗢 𝟮𝟬𝟮𝟱

The Africa Food Show Morocco 2025 officially launched at La Foire Internationale de Casablanca, kicking off a dynamic three-day event focused on food, agribusiness, and innovation. This international trade platform brings together industry leaders, government officials, and entrepreneurs to explore new opportunities and partnerships across Africa and beyond.

La Foire Internationale de Casablanca during Africa Food Show Morocco 2025

A Ceremony Marking New Trade Connections

The opening ceremony set a strong tone for the event, featuring a ribbon-cutting session led by prominent figures from various sectors:

• Mr David Wang, Chairman of MIE Group

• Mr Mehdi Laraki, President of Morocco–China Business Council and General Confederation of Moroccan Enterprises (CGEM)

• Mr Joe Lungala Palata, Agro-Food Entrepreneur, Economist, Political Scientist, CEO of Nourrissons Le Congo Agriculture, and President of CONEC & JLP Foundation

• Mr Meng Yue, Deputy Director-General, Department of Foreign Trade, Ministry of Commerce, China (MOFCOM)

• Mr Zheng Wei, Counsellor, Embassy of the People’s Republic of China in Morocco

• Mr Matteo Dominici, Entrepreneur and Strategist focused on China, Morocco, and Africa, Founder of Yafei33

  
  

Their presence highlighted Morocco’s growing importance as a strategic gateway for trade and investment between Africa, Europe, and Asia. The ceremony attracted a diverse crowd of government representatives, international delegations, and business leaders eager to engage with the continent’s expanding food and agricultural markets.

Showcasing Innovation and Collaboration

Once the ribbon was cut, exhibitors opened their booths to welcome delegates, buyers, and investors. Hundreds of innovative products and solutions were on display, covering areas such as:

• Food processing technologies

• Packaging solutions

• Agricultural technology (agri-tech)

  
  

These exhibits offered practical examples of how the food industry is evolving to meet new challenges, from improving supply chains to enhancing food safety and sustainability.

The event also featured high-energy networking sessions and B2B meetings, providing a platform for meaningful connections. Conference discussions addressed key topics shaping the future of Africa’s food and agricultural sectors, including:

• Market access and trade policies

• Investment opportunities

• Technological advancements

• Sustainable farming practices

  
  

Morocco’s Role as a Trade Hub

Morocco’s location and infrastructure make it an ideal hub for connecting African producers with markets in Europe and Asia. The Africa Food Show Morocco 2025 reinforced this role by bringing together stakeholders from multiple continents to explore partnerships and investments.

The event demonstrated how Morocco is not only a gateway but also a growing center for innovation in agribusiness. This positioning benefits both local businesses and international players looking to expand their reach in Africa’s food sector.

What Attendees Can Expect Over Three Days

The Africa Food Show Morocco 2025 offers a packed agenda designed to maximize opportunities for all participants:

• Exhibition halls featuring hundreds of companies showcasing the latest products and services

• Networking events to build relationships and explore collaborations

• B2B meetings arranged to connect buyers with suppliers and investors

• Conferences and panel discussions led by experts addressing current challenges and future trends

  
  

Attendees can expect to gain insights into emerging markets, discover new technologies, and identify potential partners to grow their businesses.

Practical Takeaways for Industry Professionals

For entrepreneurs, investors, and policymakers, the event provides valuable lessons and opportunities:

• Understanding how trade policies affect food exports and imports

• Learning about innovations that improve efficiency and reduce waste

• Identifying investment areas with high growth potential

• Building networks that support cross-border collaboration

  
  

These takeaways can help stakeholders make informed decisions and contribute to the development of Africa’s food and agriculture industries.

The Africa Food Show Morocco 2025 has set the stage for a productive and inspiring three days. With its focus on collaboration, innovation, and market development, the event highlights Morocco’s strategic role in connecting Africa’s food sector with global markets. Participants are encouraged to engage fully in the sessions and networking opportunities to unlock new possibilities for growth and partnership.